Are your hotel staff suffering from a serious case of lack of inspiration and motivation? The problem might lie with your hotel’s culture. Considered as the driving force behind your hotel’s performance, the culture serves as the inspiration for your staff to work together and work well. Adam Zembruski has five tips to overturn your hotel’s culture from an unsupportive environment to a strong, vibrant one:

1. Create a brand.

Before anything else, make sure that you come up with a new vision statement that describes what you want your hotel culture to be, be it vibrant, service-oriented, or enthusiastic. Compose a team that will craft the brand and integrate it into the hotel’s culture, through brochures, an official launch, or a change in the employee relations strategy.

2. Look at the problems.

What led to the deterioration of the hotel’s culture in the first place? Have a Roster Review process of everyone in the hotel staff. Check their Competency, Communication, Quantity of Work, Initiative, Job Knowledge and other factors by rating them from 1 to 5. Identify in which areas some of the hotel employees are struggling.

3. Solve the problems.

Now that you know the problem areas of your employees, it’s time to fix them by fine tuning the employee relations strategy to meet the needs of the employees. The best, and probably most difficult, task is to put the right amount of motivation and incentive in these employees. Sometimes though, you might have to remove those who are hindering your hotel from achieving full potential. This, however, has to be done within the bounds of the law.

4. Rebuild the hotel staff with the right people.

After training or dismissing employees with integral problem areas that aren’t helpful to your hotel’s culture, it’s time to build the hotel from the ground up. By putting in people who are highly motivated, concentrated and emotionally intelligent, you create a culture that fits your vision.

5. Care for the employees.

A positive culture entails regular assessments, not only to check on your employees’ performance, but also to help them achieve their full potential. Let your employees know you care for them and this positive message will finds its way through the quality of their service.